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Our house style

This style guide sets rules for how information should be written and presented on, our corporate website.

This guide has been developed in conjunction with our corporate identity and our knowledge of good practice in publishing information online. Our house style follows the principles used by the Government Digital Service.

Why we have a style guide

We need to be able to provide information clearly to anyone visiting our website. Having a style guide means we can make sure everything published to the website is written in the correct format.

When followed, the style guide ensures a consistent style and tone to all published information. This helps visitors and staff view the council as a unified and efficient organisation, and strengthens the existing, easily recognisable, corporate identity. It also encourages return visits to the website.

Benefits of a style guide

The style guide will help you develop a good practice approach to writing effectively for online.

As a content author, it will ensure your web pages look professional, help you through the dos and don’ts, and ensure your contribution to the website is accessible to all.

The complementary functionality and standards guide also provides information vital to ensuring information published on meets our standards.

If there is anything you feel is missing from the style guide or if you have a question please contact us.