In 2027, Derbyshire will have a unique opportunity to showcase its businesses, visitor economy, landscapes and communities to a worldwide audience as the race passes through the county.
Hosting such a high-profile event is about more than a single day of racing. It provides an opportunity to raise Derbyshire's profile, support local businesses, encourage tourism and create a lasting economic legacy for the county.
Showcasing Derbyshire to the world
As riders pass through Derbyshire's towns, villages and iconic Peak District landscapes, television audiences around the world will be introduced to the county's distinctive character, heritage and visitor offer.
The event provides an unparalleled opportunity to showcase:
- Derbyshire's visitor attractions
- local hospitality and accommodation providers
- independent retailers and businesses
- food and drink producers
- cultural and heritage destinations
- the county's outstanding natural environment
The race will place Derbyshire on a global stage, helping to raise awareness of the county as a destination to visit, live, work and invest.
Opportunities for businesses
Businesses of all sizes can play a role in welcoming the Tour de France Femmes avec Zwift to Derbyshire.
Potential opportunities include:
- encouraging visitors to extend their stay in the county
- developing race-themed products, services or promotions
- creating events and activities linked to the race
- working with local communities to support celebrations
- showcasing Derbyshire products to new audiences
- engaging employees in volunteering and community activities
- using the event as a platform for business networking and collaboration
Businesses located on or near the route may also benefit from increased visitor numbers and footfall during the event.
Supporting the visitor economy
The race presents a significant opportunity to celebrate and promote Derbyshire's visitor economy.
From accommodation providers and hospitality venues to attractions, shops and cultural organisations, the event will help put Derbyshire in the spotlight and encourage visitors to explore everything the county has to offer.
By working together, businesses and tourism partners can help create a memorable experience for visitors while maximising the long-term benefits of hosting the race.
Inspiring future growth
Beyond race day, the Tour de France Femmes avec Zwift has the potential to support wider ambitions for Derbyshire, including:
- promoting active travel and healthy lifestyles
- encouraging participation in sport and physical activity
- strengthening community pride and participation
- enhancing Derbyshire's reputation nationally and internationally
- supporting sustainable tourism growth
- inspiring future generations
The event forms part of a wider opportunity to create a positive and lasting legacy for Derbyshire's residents, communities and businesses.
Working together
We'll work closely with local authorities, business organisations, tourism partners, community groups and Grand Départ Great Britain to help maximise the opportunities associated with hosting the Tour de France Femmes avec Zwift.
Together, we can use the Tour de France Femmes avec Zwift 2027 to showcase Derbyshire, strengthen our visitor economy and create a lasting legacy for communities and businesses across the county.