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Gold Card information for businesses

Gold Card is the travel, discount and library card free for people of state pension age and disabled people in Derbyshire carried by over 150,000 people.

Gold Card offers older and disabled people free travel, as well as discounts at over 1,300 shops, services and hotels around Derbyshire and the surrounding areas.

The Gold Card team thinks you’ll find it difficult to meet an older person who doesn’t carry a Gold Card. Next time you serve an older or disabled person, why not ask them if they carry a Gold Card travel, discount and library card?

Reasons to join Gold Card

Firstly, it's completely free for a business to join the Gold Card scheme.

If you're trying to attract older customers to use your shop or service, Gold Card could be the most effective business tool available to you.

The Gold Card scheme offers businesses the unique opportunity to communicate with and promote your business to over 150,000 Gold Card holders.


It's flexible to meet the needs of your business – you choose the level of discount you offer to cardholders.

It's virtually paperless – just a simple contract when you join up to the scheme.