Derbyshire Dignity Campaign

The Dignity Tree

Dignity is the foundation for all health, social care and other public services and is the responsibility of everyone involved at all levels.


We run a joint campaign with NHS Derbyshire. Our aim is for every social care and health service team, establishment and provider to be giving a consistent experience of dignity and respect for all who receive a service.

Treat people as you would want to be treated yourself

Evidence of this will be shown by achievement and maintenance of the Derbyshire Dignity Award. The award is split into:

  • Option 1 − based on evidence and examples of your policies, practices and ethos
  • Option 2 − based on a project to improve and enhance your service.

You must gain option 1 before you can move to option 2.

There is a leaflet about the campaign and a document explaining the assessment process attached to this page.

Ten dignity do's

A key document for working towards the award is the 10 Point Dignity Challenge (opens in a new window). Make sure everyone is aware of them.

Be a dignity champion

A dignity champion is actively working with their teams to promote and provide dignity and respect for their clients or patients. You should be passionate about providing a service that is compassionate and person centred as well as efficient. You can register as a dignity champion (opens in a new window) on the national Dignity in Care website. There are promotional items such as badges and publicity that can be bought for your team.

Our newsletter

We produce a quarterly newsletter for all those involved in the campaign. The most recent is attached to this page.

Policy and the award framework

The campaign is supported by a framework of legislation and policies. To find out more see the documents attached to this page.

Related documents

The following documents are in Portable Document Format (PDF). You can download software to view PDF documents for free from the Adobe website (opens in a new window)

Information on other websites

Care Quality Commission Regulation (opens in a new window)