Check out Fairtrade: One minute Guide

Find out about Fairtrade in our one minute guide.

Q:WHAT DOES THE FAIRTRADE MARK DO?
A: The FAIRTRADE Mark is unique: it guarantees farmers in developing countries a fair price for their products which covers their costs. Because this price is stable it allows them to plan for their future.

Q:WHY DO WE NEED IT?
A: The rules and practices of international trade are biased in favour of rich countries and powerful companies, often to the cost of poor producers. Buying Fairtrade certified products changes the lives of millions of people worldwide and shows how trade can be made to work in favour of poor people and the environment.

Q: HOW DOES IT WORK?
A: When you buy a product carrying the FAIRTRADE Mark, you know it has been independently certified to meet standards set by the Fairtrade Foundation, who check to make sure producers really are getting a better deal.

Q:IS IT A BRAND?
A: No. You can find the FAIRTRADE Mark on products from more than a hundred different companies. The FAIRTRADE Mark is an independent stamp of approval.

Go back to the main Fairtrade page or click the links on the left to find out more.