Communications Strategy

Our communications strategy provides a consistent approach to what we say and how and when we say it.

The strategy helps us to set a clear direction for communications and highlight the importance we place on good communication.

It aims to:

Protect and enhance our reputation and ensure high quality communications are an integral part of the work of all staff.
Identify communication as a priority activity for us and ensure it is reflected in our service plans.
Provide a focus and sense of direction for all our communication activity in line with our core values.
Prevent confusion and help ensure we are seen as a single organisation with a strong sense of identity.
Ensure effective two-way communication with all our audiences.
Improve access to and information about our services - including hard to reach groups.
Establish a framework for clear, timely and appropriate communication for all employees.

You can view or download our communications strategy from the more information section on this page.

You may also want to read our latest press releases (opens in a new window) or our regular newspaper, Insight.

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